May 2012
2 posts
3 tags
May 31st
1 note
3 tags
Another Edition of Scenic Sweden
Vejbystand, Sweden Another questioning DL’s flexibility should look at these pictures as proof. For a day of hopping, skipping and jumping around the beaches of Sweden, Sara swapped her tracks for DL jeans and she definitely didn’t feel the difference!  Sara is wearing Angel in Opal by DL1961 Premium Denim
May 1st
1 note
April 2012
16 posts
3 tags
The Men of The Blonde Salad
Santa Monica, California Chiara Ferragni from The Blonde Salad is one of the most recognizable bloggers in the world. She is known for her amazing fashion sense and affinity to put together the most unexpected outfits with elan. With the help of her team, she has created a mini-blogging empire that includes high profile collaborations and a somewhat fanatic following. But even though she may be...
Apr 30th
1 note
4 tags
Chiara in Hollywood!
(photos courtesy of The Blonde Salad) Hollywood, California Chiara from the Blonde Salad was spotted on the streets of Hollywood wearing our new florals! We love the way she made this super girly trend kind of edgy but pairing it with an oversized parka and jet black shades.  PS. She is also wearing shoes from her new S/S shoes line! We love!  Chiara is wearing Angel in Katniss by DL1961...
Apr 27th
1 note
2 tags
Gorgeous Neutrals
London, England This past week Christiana showcased serious spring styling skills in London. We all know bright colors are all the rage these days but what about those who aren’t ready to dress like a pack of skittles (no offense to skittles)? Christiana shows us how to brilliantly dress in neutral colors while still be on trend. She pairs a cream leather jacket with grey jeans and pop of...
Apr 24th
4 tags
The Blonde Salad at Coachella
(photos and text courtesy of The Blonde Salad) Indio, California This past weekend, the most gorgeous couple in the blogging world landed in the desert for the ultimate music festival- Coachella! As official guests of DL1961, the pair along with the rest of The Blonde Salad Team were given VIP access to the grounds to get the most up close and personal experience the festival can offer. Read...
Apr 23rd
1 note
Styling 5 for 5 with StyleCaster & Bloomies
sartorialgirl: Earlier this month, I was asked to participate in StyleCaster’s 5 for 5 feature in collaboration with Bloomingdale’s to put together a denim inspired look for spring. With other blog friends and online taste-makers, Keiko Lynn, Laura Ellner, Christine Cameron, and Nicolette Mason, five distinct denim outfits were created that is sure to fit any girl, on any budget, with any...
Apr 19th
11 notes
3 tags
Step Into Spring
(picture courtesy of The Blonde Salad)  Milan, Italy Chiara from The Blonde Salad wears our Angel in Sherbert beautifully by pairing them with other similar colored pieces. This is a great way to embrace the new pastel trend without looking like you OD-ed on a trend report. What do you think? Chiara is wearing Angel in Sherbert by DL1961 Premium Denim found here 
Apr 18th
2 tags
The Perfect Sunday
New York, New York When you live in New York and you have just gone through a harsh Winter, the beginning of Spring can really change things up— longer days, outside drinks, bicycle rides and the many surprises that can appear along the way. We decided to take advantage of the weather and have a much needed mini reunion in Tompkins Square Park this past Sunday. Decked in our Sunday casual...
Apr 17th
3 tags
It's Time to Bring Out the White Shorts
New York, New York With Summer just around the corner we are all itching to show some skin. Since there is still a slight chill in the air in most parts of the country, some are hesitant to pull out their shorts. But we here at the Indigo Standard believe shorts are a great way to transition into Spring/Summer when worn with long sleeve knits (like shown above) and chunky sweaters. Our favorite...
Apr 16th
2 tags
DL's Digital Step Forward
New York, New York This week everyone at the DL offices received their customized iPads. These fantastic tools are another step forward towards our goal of making our company digital from end to end. We are the most technologically advanced denim brand in terms of our fabrics and now our business strategy matches up. In the next coming months you are going to see our brand evolve and come into...
Apr 13th
3 tags
How to Wear Pink Pants Without Looking Like a...
New York, New York Pink pants seem to be all the rage this spring but it’s quite easy to look like a wanna Barbie in this bright hue- not a good look if you’re not a pre-teen!. So we here at the Indigo Standard have come to rescue and are proposing cool ways to wear this trendy color. After you’re done reading this you will realize how versatile this jean really is.  Alexis is...
Apr 11th
1 note
3 tags
JUNKANOO
Layford Cay, Bahamas  One of the best things about living in New York is the accessibly to all its surroundings. For Easter weekend I hopped on a plane and in just 3 hours I landed in Paradise… The Bahamas! Where not only was I able to enjoy the beautiful weather and nature, but also got to experience the Bahamian traditional dance: Junkanoo! By Carolina Pimenta Carolina is featured...
Apr 10th
1 note
4 tags
The Model Student Hits Miami Beach
Miami, Florida We have said it before and the pictures show it: Miami is definitely a favorite for the folks here at The Indigo Standard. In three hours, New Yorkers can break away from the monotonous black and concrete and be transported to a world of color, sun and beaches. So whenever we feel the itch to bring our pasty legs our of hibernation we head down south to rectify the situation!...
Apr 9th
1 note
4 tags
Hot Pink Hot Pants
Palm Beach, Florida With warm weather just around the corner, Christiana decided to pull out her Flamingo shorts. By pairing theme with a cream long sleeve sweater she creates a gorgeous spring look that is perfect for both the beach and the city. Christiana is wearing Cameron in Flamingo by DL1961 Premium Denim
Apr 5th
4 tags
The Glamourai in DL1961
New York, New York Here at The Indigo Standard we love our blogger fans and Kelly from The Glamourai is definitely no exception. Pictured in Pre-Fall 2012 Emma in Garnet jeans she exudes the type easy sexiness that is synonymous with New Yorkers. Her short blonde tousled hair and jewel tone outfit is going to be a spring look that will be emulated by hundreds of women for sure! Kelly is wearing...
Apr 4th
3 tags
Edi and the Wolf
New York, New York Finding a new brunch spot in the city with no lines and good food is something that many would prefer to keep to themselves. In the spirit of sharing however, me and Carol would like to present to you ‘Edi and the Wolf’. Located on Avenue C and 7th street this place has incredible food a complimentary bread basket and a back garden! It certainly is an East Village...
Apr 3rd
3 tags
A Little More Fun in the Sun
Miami, Florida Everyone in New York City was thinking exactly the same thing this past weekend- how the hell did it get so cold? I mean, it was 80 degrees last weekend and this Saturday night we found ourselves hanging on to anyone we could find for body warmth. So we decided to cheer everyone with thoughts of better times aka a few months ago in Miami. So as we gaze at this picture of Carolina...
Apr 2nd
1 note
March 2012
17 posts
7 tags
Mar 27th
3 tags
From the Diary of a Model Student
We just wanted to take moment to introduce Alexis, student, model, blogger and a new addition to our DL1961 Premium Denim team. This all around awesome (and gorgeous!) girl is on an adventure to document her life as a model/student in New York City and beyond. This is her first entry from spring break in Europe. Enjoy!  Amsterdam, The Netherlands It is beautiful outside in Amsterdam today! Most...
Mar 26th
1 note
Weekend Escape
North Fork, Long Island  While searching for a perfect weekend getaway I found a place that combined two of my greatest passions…wine and nature! North Fork is a region in Long Island known for its wineries and relaxed environment. Staying at the Shinn Estate Vineyards and Farmhouse just made the entire weekend more than perfect with a constant supply of in-house locally produced wine and...
Mar 24th
4 tags
A Hot Mess at the Boom Boom
New York, New York Jessy Carolina and the Hot Mess, are a jazz and blues band specializing in American tunes from the 1800’s-1930’s. I first came across them in the crowded Union Square subway stop and have been an avid fan since. Considering im used to seeing them in Subway stops and low key bars, I was surprised to know that their next gig was at the fancy Boom Boom Room at the...
Mar 21st
3 tags
Kim Kardashian Welcomes Spring with DL1961
Los Angeles, California Kim really seems to love our Emma in Onyx jeans! This is the second time in the past few weeks that she has been spotted wearing them while out and about in LA and we couldn’t be happier. We love it when Kim adopts an easy and effortless style and she looks really great in our basic black denim. As this picture demonstrates- it really shows off her...
Mar 20th
5 tags
Beach Day in Barcelona
Barcelona, Spain This week Christiana jetted off to Spain where she got a break from her new life in London. I mean, the English are great, but there is nothing like Spanish men and of course a severely reduced price shopping spree at Zara (for all of those who don’t know, Spain is Zara’s headquarters and it’s dirt cheap there!). Chris also stepped out of her comfort zone and...
Mar 19th
1 note
3 tags
A Teaser
New York, New York Putting on your DL’s can really transform a woman. This theory really proved itself when Carol and I dressed all our beautiful girlfriends in these great jeans for a super secret project for the blog!  The “in motion” surprise will be revealed next week so stayed tuned! All we are revealing is that you will get up insight into what happens before heading out...
Mar 16th
4 tags
Vanessa Hudgens in DL1961 Premium Denim
St. Petersburg, Florida Vanessa Hudgens has been receiving a lot of press lately as she flaunts her bikini-red body on the set of her new movie Spring Breakers. Along with co-stars Ashley Benson and Selena Gomez, Hudgens filmed scenes this past week wearing some adorable colored bikinis and bottoms. We couldn’t help but think we had seen the shorts (pictured here) before. Upon...
Mar 15th
1 note
3 tags
Emma in Seaglass Featured in Life and Style!
Mar 14th
3 tags
Spring/Break Art Show
New York, New York The Spring/Break Art Show marked New York’s first ever curator-driven art fair, but it proved to be just so much more! As an High School as its setting, the fair’s dynamic was both relaxed and interactive. We found ourselves curiously roaming around from room to room exploring young curator’s interesting perspective of contemporary art. Amongst the best...
Mar 13th
4 tags
The Bag Snob's Tina Craig in DL1961
Dallas, Texas Modern Luxury magazine recently featured Mega-blogger/entrepreneur Tina Craig from the famous blog- The Bag Snob. This huge blogging empire was the brainchild of long-time friends Tina Craig and Kelly Cook. In a world where everyone and anyone is aspiring to be a fashion blogger, this team is the real deal. With some hugely successful projects like a bag line with DKNY and front...
Mar 12th
2 notes
2 tags
The Armory Show
New York, New York The opening of the Armory Show lured in an eclectic crowd and a large mix of art from all corners of the world. Amongst some of the best galleries present was Pilar Corrias. It featured the works of Brazilian artists Tunga and Philippe Parreno from France. The event was crowded and the art was borderline overwhelming, but in the midst of it all we still managed to find some...
Mar 8th
1 note
4 tags
Running Free
Råå, Skåne Län, Sweden, Isn’t everything about this set stunning? With a photo diary of her life back in Sweden, Sara is debunking everything Americans think of life in the Scandinavian countries- particularly the part of them being covered in a perpetual blanket of snow. In fact, it’s looks pretty damn stunning. While us New Yorkers have adapted to Central Park, running around in...
Mar 7th
1 note
3 tags
Ice Skating in Bryant Park
New York, New York Most New Yorkers would think that going Ice Skating in Bryant Park is amongst the cheesiest and most touristy thing to do in the winter of New York City. For Carol and I this was not a planned Saturday activity. As we were on our way to see a performance in the MoMA Ps1 we accidentally took a wrong turn and went Uptown instead. Turns out that Carol had never been to Bryant...
Mar 6th
4 tags
Caity Lotz in DL1961
Park City, Utah Upcoming starlet Caity Lotz of Mad Men fame was spotted wearing DL1961 at this years Sundance Film Festival. The festival may have been in January but we think the way she wore our Emma in Flame is totally appropriate for now. Her look is both fashionable and fun. We can’t wait to see this young star’s style evolve.  Caity is wearing Emma in Flame by DL1961 Premium...
Mar 5th
3 tags
Happy Friday Everyone!
New York, New York This week we are going to introduce two fresh faces to the blog- Alexis and Samantha. Each of them have a great individual sense of style and I’m sure you will love seeing how each of them style a trend with their own twist. Samantha (left) has a really edgy LES look while Alexis is more high street glam. Check out these adorable pictures of them in jeans from our new...
Mar 2nd
3 notes
5 tags
The London Diaries: Dover Street Market
London, England Dover Street Market is an innovative retail store that provides an unique experience. It was created by the fashion mastermind Rei Kawakubo of Japanese fashion label Comme des Garçons. The store has a stunning selection of the top fashion brands such as Alaia, Lanvin, Celine and Christopher Kane to name a few. Each floor offers a fresh breath of fashion and luxury. It is...
Mar 1st
1 note
February 2012
14 posts
6 tags
How to Wear a Denim Shirt Without Looking Like a...
New York, New York Let’s be honest- it’s quite bloody hard to wear a denim shirt without looking like you came out of a cheesy Western. Yes, we know, it’s the trend and all that but pulling it off with elan is a totally different story. So, considering we kind of live, breathe and obsess over denim, we thought it was our civil duty to show everyone how to wear this spring...
Feb 29th
2 notes
4 tags
Rocker Chic At Its Finest!
New York, New York It’s been a while since we have seen CitySpy editor, Carolina on The Indigo Standard and I know that you all have missed her as much as we have! And boy, doesn’t she look fierce? With her studded jacket, windblown hair and feisty attitude she exudes a certain kind of je ne se quoi that even if we tried we couldn’t replicate. More pictures coming soon!  ...
Feb 28th
4 tags
Nina Dobrev in DL1961
Los Angeles, California Celebrities seem to love our super skinny fit, Emma, and many have been spotted in Emma in Wick in the past few months. Nina Dobrev, star of the mega hit The Vampire Diaries was spotted this past weekend at LAX wearing Emma in Skye. With the revolutionary four way stretch to keep her comfortable throughout her flight, we are sure that this jet-setting actress will be...
Feb 27th
5 tags
A Very Scenic Swedish Winter
Stockholm, Sweden Sara Hogberg, editor of globe-trotter has finally returned to her native Sweden after a whirlwind few years in New York City and Paris. Needless to say, although she misses the hustle and bustle of New York, she is compensated by the beyond gorgeous Scandinavian sceneries. While nature in New York is limited to watching the cracked out squirrels in Washington Square park, in...
Feb 23rd
5 tags
The Blonde Salad In DL1961 at New York Fashion...
New York, New York Famed mega-blogger/entrepreneur Chiara Ferragni aka The Blonde Salad wore this amazing spring outfit to the shows at New York Fashion Week. Here she paired the scrumptious Angel jeans in Keylime by DL1961 Premium Denim with other outstanding pieces and colors. Chiara is a fan of DL, having sported them before on a couple of occasions. She recently visited our New York showroom...
Feb 22nd
2 notes
4 tags
The London Diaries: Marylebone High Street
London, England Christiana has now embarked on a 6 month journey to London where she is seeking her second graduate degree at the London College of Fashion. With a suitcase full of DL’s she is going to explore the city and write ‘The London Diaries’ so all of our readers can get an insight into her fashionable life in London.  This is part 1 of the London Diaries- Enjoy:  ...
Feb 15th
1 note
5 tags
Electrifying Reunion
New York, New York Carolina+Paula and their crew are finally reunited in New York after a whirlwind winter break. These fashion-tastic girlsmade sure they let the city know that they had returned. This past weekend they went to the Electric Room where they danced the night away in their fiercest outfits-Check out Carolina’s awesome red jeans and Paula’s sleek grey coated ones. We...
Feb 14th
6 tags
Platinum Frequent Flier Status
A shot from the stage while LMFAO performed at their exclusive post-superbowl concert Park City/Indianapolis/New York New York Fashion Week officially started yesterday and for everyone at DL1961, that means another week of no sleep and caffeine binges. We can’t complain: with such buzz surrounding our brand, we are MORE than happy to accept invitations to the shows of the most iconic and...
Feb 10th
3 tags
DL1961/Misha Nicole Event
New York, New York Super trendy lower east side concept store Misha Nicole hosted a DL1961 Premium Denim event yesterday. The event was a huge success and everyone seemed to be responding well to the denim. This was mostly due to the impeccable merchandising of the product and gorgeous displays. The store boasts a multitude of cult designers like Kevork Kiledjian, Issa London and Sachin+Babi...
Feb 9th
5 tags
Orange Pop
Miami, Florida Christiana just landed in London where she was greeted with uncharacteristically low temperatures and snow! The cold probably felt a little bit more bitter considering she had spent a majority of the winter between Miami, Panama and Nicaragua. But she better get used to the cold because she is now going to be starting a new section for the blog called The London Diaries where she...
Feb 8th
11 notes
4 tags
A West Village Kind of Afternoon
West Village, New York City While all the Americans were out watching the superbowl this past Sunday, Paula and her European crew, took advantage of the situation by venturing out into an almost deserted West Village. While everyone else had their eyes glued to the television- this group ran around the usually crowded village, in and out of galleries and eateries. Although they may not have been...
Feb 7th
7 tags
The Ultimate Face-off: Bring it on New England
New York, New York/Indianapolis, Indiana We the DL1961 Premium Denim team are usually a mild mannered bunch but this weekend our group of slender fashion forward women are going to morph into the epitome of a sports ‘bro’. I mean, New York is facing New England, which means we will have our blue jeans on, our custom Giants tees and a huge apetite for wings, beers and smack talk.  ...
Feb 3rd
2 notes
5 tags
Nicaraguan Beauty
Granada, Nicaragua Globetrotter editor Christiana Weber is pictured here in Grenada at Iglesia de San Francisco which is a church and museum famous for its architecture and Pre-Colombian statues. Lucky for her it’s summer south of the equator which means that she can wear some adorable shorts and blouses. The way she puts her outfits together so glamorously is admirable! With some great...
Feb 2nd
1 note
6 tags
Indulging in the Arts, New Orleans Style
New Orleans, Louisiana As soon as Paula got off a plane from Portugal she got on another to Louisiana for an artistic expedition. There she indulged in the rich French influence and rustic appeal that can only be found in New Orleans. She roamed the streets popping into galleries and cafes, soaking as much of the unique culture in as she can. One of her favorites spots was the New Orleans Museum...
Feb 1st
2 notes
January 2012
16 posts
4 tags
Not Your Average Stroll in the Park
Sintra/Cascais, Portugal For her last couple of weeks in Portugal, Carol spent her time between the two gorgeous towns of Sintra and Cascais roaming the gardens and indulging in some stunning Roman architecture. As these pictures show, the weather, the landscape and her outfit were perfection! (I know we shouldn’t take away from her breathtaking surroundings but honestly, her outfit is...
Jan 31st