The Indigo Standard

A shot from the stage while LMFAO performed at their exclusive post-superbowl concert

Park City/Indianapolis/New York New York Fashion Week officially started yesterday and for everyone at DL1961, that means another week of no sleep and caffeine binges. We can’t complain: with such buzz surrounding our brand, we are MORE than happy to accept invitations to the shows of the most iconic and notable international designers. 

We started off our year at the Sundance Film Festival, where we had the opportunity to mingle with our celebrity fans and attend some fabulous parties. Even though we had to brave through one of the worst blizzards Utah has seen in years, we trudged through the snow. Fabulously, of course. I mean, if Drake could risk his life to perform at Bing Bar during the storm, we definitely couldn’t miss a beat. No excuses!

A few days after we got back from Sundance (and so little time to coordinate outfits), we decided to go to the Superbowl with our friends from the Paige Management Group, spearheaded by Matt Shendell and Brian Mazza.  We hosted the official 
Paige Management viewing party in both Indy as well as at the Ainsworth in New York City. In Indy, we celebrated the Giants victory till the wee hours of the morning at our impromptu after party, where things got a little rowdy when Madonna’s back up dancers showed up and performed a medley of her songs. We mingled with the elite crowd and we’re not exactly sure when things took such a bizarre turn, but we somehow managed to finagle our way ON TO the stage with LMFAO at their exclusive post-superbowl concert. It was utter insanity to say the least. 

Now the team is back into our NYC grind, even though we’re literally working from our last ounces of adrenaline. Unless you’re living under a rock, then you know that Mercedes-Benz Fashion Week is in full swing. We are eternally grateful for our invitation to participate in the Robert Verdi Fashion Week Suites. You know, that sexy beast of a celebrity stylist who is almost as well known for always sporting a pair of great shades as he is for dressing notables in Hollywood. As a familiar face in fashion, editors, celebrities, tastemakers and fashion-lovers alike flock to his suites to check out the hottest trends.  Between manning the suites and attending shows, our DL1961 team has been running around the city trying to divide and conquer. All for our lovely readers, of course!

We won’t even get into the OTHER side of the fashion world, which includes trade show after trade show happening on both coasts this month. I mean, we still have to make a living. But there is one light at the end of this tunnel: Platinum Frequent Flier status. Obv.

Written by Sarah Ahmed, Demetra Spaliaras and Lauren Morris from DL1961 Premium Denim