The Indigo Standard

(photos courtesy of The Blonde Salad)

Hollywood, California Chiara from the Blonde Salad was spotted on the streets of Hollywood wearing our new florals! We love the way she made this super girly trend kind of edgy but pairing it with an oversized parka and jet black shades. 

PS. She is also wearing shoes from her new S/S shoes line! We love! 

Chiara is wearing Angel in Katniss by DL1961 found here

(picture courtesy of The Blonde Salad) 

Milan, Italy Chiara from The Blonde Salad wears our Angel in Sherbert beautifully by pairing them with other similar colored pieces. This is a great way to embrace the new pastel trend without looking like you OD-ed on a trend report. What do you think?

Chiara is wearing Angel in Sherbert by DL1961 Premium Denim found here 

Los Angeles, California Kim really seems to love our Emma in Onyx jeans! This is the second time in the past few weeks that she has been spotted wearing them while out and about in LA and we couldn’t be happier. We love it when Kim adopts an easy and effortless style and she looks really great in our basic black denim. As this picture demonstrates- it really shows off her ‘assets’! We are also loving the toned down makeup and fresh mint green blazer: truly a great winter to spring transition outfit. 

Kim is wearing Emma in Onyx by DL1961 Premium Denim

St. Petersburg, Florida Vanessa Hudgens has been receiving a lot of press lately as she flaunts her bikini-red body on the set of her new movie Spring Breakers. Along with co-stars Ashley Benson and Selena Gomez, Hudgens filmed scenes this past week wearing some adorable colored bikinis and bottoms. We couldn’t help but think we had seen the shorts (pictured here) before. Upon investigation (and a few calls to the movie’s stylist) we discovered that they are indeed DL1961 Premium Denim shorts! Now we have one more reason to watch this movie… Also, did we mention James Franco is in it to. Pre-book tickets please! 

Vanessa is wearing Cameron Shorts in Meringue by DL1961 Premium Denim

Park City, Utah Upcoming starlet Caity Lotz of Mad Men fame was spotted wearing DL1961 at this years Sundance Film Festival. The festival may have been in January but we think the way she wore our Emma in Flame is totally appropriate for now. Her look is both fashionable and fun. We can’t wait to see this young star’s style evolve. 

Caity is wearing Emma in Flame by DL1961 Premium Denim

Los Angeles, California Celebrities seem to love our super skinny fit, Emma, and many have been spotted in Emma in Wick in the past few months. Nina Dobrev, star of the mega hit The Vampire Diaries was spotted this past weekend at LAX wearing Emma in Skye. With the revolutionary four way stretch to keep her comfortable throughout her flight, we are sure that this jet-setting actress will be sporting DL1961 on many more occasions to come. 

Nina is wearing Emma in Skye by DL1961 Premium Denim

Park City, Utah With the invasion of the New York City and LA fashion crowd at Sundance, there was plenty of great fashion to gawk at. Everyone seemed to be striving to do the best version of country chic that they could but we must say the lovely socialite and fashion designer Tinsley Mortimer really took the cake (even though she wasn’t wearing DL!)

We found her printed leggings, Russian fur cap and cozy brown sweater so adorable that we are willing to let this one pass. Tinsley has been a long time fan of DL1961 and we made sure that she walked out the door with plenty so the next time we see her she will definitely be sporting a pair! 

Our fashion runner up was Emma Roberts who perfectly pulled off young hollywood élan in a black parka, skinny jeans and bright top (see below)

Los Angeles, California While we saw Paris out and about in adorable outfits at Sundance, Nicky was enjoying some amazing weather back in Los Angeles. Here she is pictured in her Emma in Wick jeans looking casual yet chic in a plaid shirt, fedora and a PS1 Proenza Schouler bag- it certainly is the perfect outfit for a laidback LA afternoon. 

Nicky Hilton is wearing Emma in Wick by DL1961 Premium Denim

Park City, Utah This past weekend, the DL1961 team jetted off to the Sundance film festival. We had a blast mingling with celebrities and were truly flattered with their response towards our brand. There are more pictures to come but a few of the famous faces who came to our suite included: Annalynn Mcord (pictured), Emma Roberts, Laura Prepon, Wilmer Valderrama, Octavia Spencer, Lil Jon, Maria Menounos, Mario Lopez and many more!

It was truly a blast and we would love to thank the incredible Talent Resources team (especially the infamous Mike Heller and Matt Kirshner) for an amazing weekend! 

Twitter Universe Kelly Rutherford, star of Gossip Girl, has worn DL1961 on many occasions but she recently made her love for us public on her Twitter and we couldn’t be more ecstatic! With those perfectly portioned legs and gorgeous blonde hair, she is every denim brand’s dream and we are so lucky that we get to her in DL1961 time after time. 

Los Angeles, California We at the DL1961 HQ’s in New York City are over the moon! With the second Kardashian in DL1961 sighting this month, we must say we are totally flattered. Kim was spotted in DL1961 a few months ago while picking up her new SUV in Los Angeles (see below). They looked great then but they look even better now! She is looking revived, toned and ready to take on whichever city she chooses next..Dubai maybe? 

Kim is wearing Emma in Onyx by DL1961 Premium Denim

Los Angeles, California Kourtney Kardashian was spotted again in her trusty DL1961 jeans while out in LA. We don’t know about you but she definitely looks like one gorgeous pregnant woman! 

Kourtney is wearing Britney in Onyx, by DL1961 Premium Denim

Orange County, California Disney mega-star Victoria Justice was spotted wearing her favorite DL1961 Jeans while visiting a children’s hospital in Orange County. The star was wearing Kate in Eclipse. This isn’t the first time she has donned that very pair. Last month, she was spotted wearing them while out and about in LA. 

On Vacation in Australia on December 11, 2011 Victoria’s secret supermodel, Miranda Kerr, was spotted looking amazing in Emma in Wick while out and about with her just as beautiful counterpart, Orlando Bloom and their son, Flynn.