The Indigo Standard

Santa Monica, California Chiara Ferragni from The Blonde Salad is one of the most recognizable bloggers in the world. She is known for her amazing fashion sense and affinity to put together the most unexpected outfits with elan. With the help of her team, she has created a mini-blogging empire that includes high profile collaborations and a somewhat fanatic following. But even though she may be the face, she has a great support system that has elevated her blog to new heights.

I would like to introduce to you the men behind The Blonde Salad: Riccardo and Angelo. As a team, they travel in packs around the world taking the most beautiful pictures ensuring that their followers never miss out on a single moment on any social media platform. That is nothing short of admirable. It doesn’t hurt that they are quite easy on the eyes and have impeccable taste in fashion. Check them out below: 

Riccardo is wearing Brian in Como and Angelo is wearing Brian in Keylime (custom) both by DL1961 Premium Denim 

(All photos are courtesy of The Blonde Salad)

(photos courtesy of The Blonde Salad)

Hollywood, California Chiara from the Blonde Salad was spotted on the streets of Hollywood wearing our new florals! We love the way she made this super girly trend kind of edgy but pairing it with an oversized parka and jet black shades. 

PS. She is also wearing shoes from her new S/S shoes line! We love! 

Chiara is wearing Angel in Katniss by DL1961 found here

(picture courtesy of The Blonde Salad) 

Milan, Italy Chiara from The Blonde Salad wears our Angel in Sherbert beautifully by pairing them with other similar colored pieces. This is a great way to embrace the new pastel trend without looking like you OD-ed on a trend report. What do you think?

Chiara is wearing Angel in Sherbert by DL1961 Premium Denim found here 

New York, New York With Summer just around the corner we are all itching to show some skin. Since there is still a slight chill in the air in most parts of the country, some are hesitant to pull out their shorts. But we here at the Indigo Standard believe shorts are a great way to transition into Spring/Summer when worn with long sleeve knits (like shown above) and chunky sweaters. Our favorite this week is the chic white pair above that can be found here.  Pair them with nautical stripped sweaters or sheer sweaters and you will have an effortless transitional look! 

Alara is wearing Stella in Milk by DL1961 Premium Denim

New York, New York This week everyone at the DL offices received their customized iPads. These fantastic tools are another step forward towards our goal of making our company digital from end to end. We are the most technologically advanced denim brand in terms of our fabrics and now our business strategy matches up.

In the next coming months you are going to see our brand evolve and come into its prime. Whether you are a store that buys from us or a direct customer, your experience with our brand will be a socially integrated and technologically advanced one. From video lookbooks and linesheets to making DL your most interesting ‘friend’ on Facebook, we have tons of things in the works. Follow us on Twitter for your daily scoop on what’s going on at our offices. Keep your eye out for our favorite hashtag #shitmybosssays because as you will learn some crazy things come out of our dear CEO’s mouth and they are too hilarious not to share.

We hope that you will follow us closely in the next couple of months. We have had a great 3 year journey and it’s only getting more exciting thank to our fans.

If you have any questions, concerns and suggestions please Tweet, Facebook, Instagram or Email us at marketing@dl1961.com. Your feedback is much appreciated and subsequently implemented. 

Stay tuned and always think revolutionary, be fabulous.

New York, New York Pink pants seem to be all the rage this spring but it’s quite easy to look like a wanna Barbie in this bright hue- not a good look if you’re not a pre-teen!. So we here at the Indigo Standard have come to rescue and are proposing cool ways to wear this trendy color. After you’re done reading this you will realize how versatile this jean really is. 

Alexis is wearing Emma in Flamingo by DL1961 Premium Denim found here

The Rocker: Pair with a graphic tee, Chelsea boots and wayfayers for a great casual Saturday look. We are loving tee’s from Chaser these days- especially the one featured below. 

Colorblock: Colorblocking can seem kind of daunting if you’re unfamiliar with this trend but honestly with the right color combinations you can create quite a show-stopping daytime look. It’s a great alternative to a long dress on those lazy Summer days. The trick is to stick within the same color family like the yellow top featured below from Rory Beca: 

Monochromatic: If you want to create a dressier look with your pink jeans, monochromatic is definitely the way to go. Using definitely shades of pink (preferably lighter) you can tone down this bright hue to create a romantic look perfect for a romantic summer date. We are loving this power pink blouse by T by Alexander Wang. With great gold accessories this is definitely one of our favorite looks this season. 

Miami, Florida We have said it before and the pictures show it: Miami is definitely a favorite for the folks here at The Indigo Standard. In three hours, New Yorkers can break away from the monotonous black and concrete and be transported to a world of color, sun and beaches. So whenever we feel the itch to bring our pasty legs our of hibernation we head down south to rectify the situation! #Summerpreppin

Alexis is wearing Cameron in Parrot by DL1961 Premium Denim 

Palm Beach, Florida With warm weather just around the corner, Christiana decided to pull out her Flamingo shorts. By pairing theme with a cream long sleeve sweater she creates a gorgeous spring look that is perfect for both the beach and the city.

Christiana is wearing Cameron in Flamingo by DL1961 Premium Denim

New York, New York Here at The Indigo Standard we love our blogger fans and Kelly from The Glamourai is definitely no exception. Pictured in Pre-Fall 2012 Emma in Garnet jeans she exudes the type easy sexiness that is synonymous with New Yorkers. Her short blonde tousled hair and jewel tone outfit is going to be a spring look that will be emulated by hundreds of women for sure!

Kelly is wearing Emma in Garnet by DL1961 Premium Denim 

Pictures are courtesy of The Glamourai

New York, New York Putting on your DL’s can really transform a woman. This theory really proved itself when Carol and I dressed all our beautiful girlfriends in these great jeans for a super secret project for the blog!  The “in motion” surprise will be revealed next week so stayed tuned! All we are revealing is that you will get up insight into what happens before heading out on a Friday night when there are a lot of girls, drinks, makeup and specially DL’s to spare. 

Featured Angel in Icing, Emma in Cedar, Emma in Wick, Emma in Smoke, Nina in Rosewood and Stella in Ripple by DL1961 Premium Denim 

St. Petersburg, Florida Vanessa Hudgens has been receiving a lot of press lately as she flaunts her bikini-red body on the set of her new movie Spring Breakers. Along with co-stars Ashley Benson and Selena Gomez, Hudgens filmed scenes this past week wearing some adorable colored bikinis and bottoms. We couldn’t help but think we had seen the shorts (pictured here) before. Upon investigation (and a few calls to the movie’s stylist) we discovered that they are indeed DL1961 Premium Denim shorts! Now we have one more reason to watch this movie… Also, did we mention James Franco is in it to. Pre-book tickets please! 

Vanessa is wearing Cameron Shorts in Meringue by DL1961 Premium Denim

Dallas, Texas Modern Luxury magazine recently featured Mega-blogger/entrepreneur Tina Craig from the famous blog- The Bag Snob. This huge blogging empire was the brainchild of long-time friends Tina Craig and Kelly Cook. In a world where everyone and anyone is aspiring to be a fashion blogger, this team is the real deal. With some hugely successful projects like a bag line with DKNY and front row tickets to all the fashion weeks, this duo is definitely one to watch(or more appropriately, follow). They both are huge fans of the brand and have been photographed all over the world in our jeans! We couldn’t be more flattered! 

Tina is wearing Emma in Wick by DL1961 Premium Denim

Park City, Utah Upcoming starlet Caity Lotz of Mad Men fame was spotted wearing DL1961 at this years Sundance Film Festival. The festival may have been in January but we think the way she wore our Emma in Flame is totally appropriate for now. Her look is both fashionable and fun. We can’t wait to see this young star’s style evolve. 

Caity is wearing Emma in Flame by DL1961 Premium Denim