The Indigo Standard

Park City, Utah Upcoming starlet Caity Lotz of Mad Men fame was spotted wearing DL1961 at this years Sundance Film Festival. The festival may have been in January but we think the way she wore our Emma in Flame is totally appropriate for now. Her look is both fashionable and fun. We can’t wait to see this young star’s style evolve. 

Caity is wearing Emma in Flame by DL1961 Premium Denim

A shot from the stage while LMFAO performed at their exclusive post-superbowl concert

Park City/Indianapolis/New York New York Fashion Week officially started yesterday and for everyone at DL1961, that means another week of no sleep and caffeine binges. We can’t complain: with such buzz surrounding our brand, we are MORE than happy to accept invitations to the shows of the most iconic and notable international designers. 

We started off our year at the Sundance Film Festival, where we had the opportunity to mingle with our celebrity fans and attend some fabulous parties. Even though we had to brave through one of the worst blizzards Utah has seen in years, we trudged through the snow. Fabulously, of course. I mean, if Drake could risk his life to perform at Bing Bar during the storm, we definitely couldn’t miss a beat. No excuses!

A few days after we got back from Sundance (and so little time to coordinate outfits), we decided to go to the Superbowl with our friends from the Paige Management Group, spearheaded by Matt Shendell and Brian Mazza.  We hosted the official 
Paige Management viewing party in both Indy as well as at the Ainsworth in New York City. In Indy, we celebrated the Giants victory till the wee hours of the morning at our impromptu after party, where things got a little rowdy when Madonna’s back up dancers showed up and performed a medley of her songs. We mingled with the elite crowd and we’re not exactly sure when things took such a bizarre turn, but we somehow managed to finagle our way ON TO the stage with LMFAO at their exclusive post-superbowl concert. It was utter insanity to say the least. 

Now the team is back into our NYC grind, even though we’re literally working from our last ounces of adrenaline. Unless you’re living under a rock, then you know that Mercedes-Benz Fashion Week is in full swing. We are eternally grateful for our invitation to participate in the Robert Verdi Fashion Week Suites. You know, that sexy beast of a celebrity stylist who is almost as well known for always sporting a pair of great shades as he is for dressing notables in Hollywood. As a familiar face in fashion, editors, celebrities, tastemakers and fashion-lovers alike flock to his suites to check out the hottest trends.  Between manning the suites and attending shows, our DL1961 team has been running around the city trying to divide and conquer. All for our lovely readers, of course!

We won’t even get into the OTHER side of the fashion world, which includes trade show after trade show happening on both coasts this month. I mean, we still have to make a living. But there is one light at the end of this tunnel: Platinum Frequent Flier status. Obv.

Written by Sarah Ahmed, Demetra Spaliaras and Lauren Morris from DL1961 Premium Denim

Park City, Utah With the invasion of the New York City and LA fashion crowd at Sundance, there was plenty of great fashion to gawk at. Everyone seemed to be striving to do the best version of country chic that they could but we must say the lovely socialite and fashion designer Tinsley Mortimer really took the cake (even though she wasn’t wearing DL!)

We found her printed leggings, Russian fur cap and cozy brown sweater so adorable that we are willing to let this one pass. Tinsley has been a long time fan of DL1961 and we made sure that she walked out the door with plenty so the next time we see her she will definitely be sporting a pair! 

Our fashion runner up was Emma Roberts who perfectly pulled off young hollywood élan in a black parka, skinny jeans and bright top (see below)

Park City, Utah Our DL1961 Team is finally back in the office after a whirlwind weekend with the stars. We couldn’t believe the response we got from celebrities, producers, tastemakers and editors about our brand. We can’t thank Talent Resources enough (especially the infamous and insanely funny duo Mike Heller and Matt Kirshner) for inviting us to be in their gifting suite because it really seemed to be a celebrity hotspot. We had a chance to bond with celebrities like Mario Lopez, Emma Roberts, Wilmer Valderrama (pictured), Laura Prepon, Maria Menounos, Andie Macdowell, Annalynn McCord, Lil Jon and many many more who stopped by the our booth, picked up some DL1961s and wrote on our DL wall. 

Overall the mood and vibe at Sundance was incredible. The little town of Park City was not only faced with the worst snow storm in years over the weekend, but it was invaded by a bigger forcer: the fashion crowd of New York and LA. While we sipped drinks at the Bing Lounge, danced at Tao Night Club and watched football at the Ainsworth we couldn’t help but think, “Are we really in Utah”. It was fun mingling with the same culprits we see out in the town in New York and engage in some good old fashioned NY/LA rivalry. I think Utah residents (if there were any) thought we were crazy. 

And with the true New York resilience we braved the storm and got from party to after party to the after after party in our DL1961 and killer heels. There is a reason why they say New Yorkers are tough…

Park City, Utah This past weekend, the DL1961 team jetted off to the Sundance film festival. We had a blast mingling with celebrities and were truly flattered with their response towards our brand. There are more pictures to come but a few of the famous faces who came to our suite included: Annalynn Mcord (pictured), Emma Roberts, Laura Prepon, Wilmer Valderrama, Octavia Spencer, Lil Jon, Maria Menounos, Mario Lopez and many more!

It was truly a blast and we would love to thank the incredible Talent Resources team (especially the infamous Mike Heller and Matt Kirshner) for an amazing weekend!