The Indigo Standard

Vejbystand, Sweden Another questioning DL’s flexibility should look at these pictures as proof. For a day of hopping, skipping and jumping around the beaches of Sweden, Sara swapped her tracks for DL jeans and she definitely didn’t feel the difference! 

Sara is wearing Angel in Opal by DL1961 Premium Denim

Råå, Skåne Län, Sweden, Isn’t everything about this set stunning? With a photo diary of her life back in Sweden, Sara is debunking everything Americans think of life in the Scandinavian countries- particularly the part of them being covered in a perpetual blanket of snow. In fact, it’s looks pretty damn stunning. While us New Yorkers have adapted to Central Park, running around in these fields is making us consider a move to Sweden. One more plus- IKEA furniture would be even cheaper. 

Sara is wearing Emma in Bombay by DL1961 Premium Denim

Stockholm, Sweden Sara Hogberg, editor of globe-trotter has finally returned to her native Sweden after a whirlwind few years in New York City and Paris. Needless to say, although she misses the hustle and bustle of New York, she is compensated by the beyond gorgeous Scandinavian sceneries. While nature in New York is limited to watching the cracked out squirrels in Washington Square park, in Sweden Sara has the option to escape to beaches and explore forests. 

We don’t know about you, but sitting on desks in shoebox like buildings, slouching on computers has made us very tempted to book the next flight for Sweden… or just make a trip down to IKEA- but I bet it’s not the same.

Sara is wearing Angel in Mariner by DL1961 Premium Denim