The Indigo Standard

Santa Monica, California Chiara Ferragni from The Blonde Salad is one of the most recognizable bloggers in the world. She is known for her amazing fashion sense and affinity to put together the most unexpected outfits with elan. With the help of her team, she has created a mini-blogging empire that includes high profile collaborations and a somewhat fanatic following. But even though she may be the face, she has a great support system that has elevated her blog to new heights.

I would like to introduce to you the men behind The Blonde Salad: Riccardo and Angelo. As a team, they travel in packs around the world taking the most beautiful pictures ensuring that their followers never miss out on a single moment on any social media platform. That is nothing short of admirable. It doesn’t hurt that they are quite easy on the eyes and have impeccable taste in fashion. Check them out below: 

Riccardo is wearing Brian in Como and Angelo is wearing Brian in Keylime (custom) both by DL1961 Premium Denim 

(All photos are courtesy of The Blonde Salad)

(photos courtesy of The Blonde Salad)

Hollywood, California Chiara from the Blonde Salad was spotted on the streets of Hollywood wearing our new florals! We love the way she made this super girly trend kind of edgy but pairing it with an oversized parka and jet black shades. 

PS. She is also wearing shoes from her new S/S shoes line! We love! 

Chiara is wearing Angel in Katniss by DL1961 found here

(photos and text courtesy of The Blonde Salad)

Indio, California This past weekend, the most gorgeous couple in the blogging world landed in the desert for the ultimate music festival- Coachella! As official guests of DL1961, the pair along with the rest of The Blonde Salad Team were given VIP access to the grounds to get the most up close and personal experience the festival can offer. Read the rest of her entry about her experience on www.theblondesalad.com. Here is a little teaser: 

First day in Coachella thanks to DL1961: more than 50 000 people, singers from all over the world, a location in the middle of the desert and such an energic vibe. I got crazy for Radiohead, Kaskade and David Guetta performances (you have to look at the last video in the post to understand :D )

Chiara is wearing Stella in Flash by DL1961 Premium Denim

New York, New York Famed mega-blogger/entrepreneur Chiara Ferragni aka The Blonde Salad wore this amazing spring outfit to the shows at New York Fashion Week. Here she paired the scrumptious Angel jeans in Keylime by DL1961 Premium Denim with other outstanding pieces and colors. Chiara is a fan of DL, having sported them before on a couple of occasions. She recently visited our New York showroom where she loved our new Fall 2012 collection- she was specifically lusting over the new animal prints which hopefully you will see soon on her! Check out her blog: www.theblondesalad.com

Not only is she a gorgeous girl who has an unbelievable sense of style- she is extremely down to earth, intelligent and business savvy. Want proof? She just won the Bloglovin award for “Blogger Business of the Year”. Now that’s something…

Chiara is wearing Angel in Keylime by DL1961 Premium Denim