The Indigo Standard

Park City, Utah Our DL1961 Team is finally back in the office after a whirlwind weekend with the stars. We couldn’t believe the response we got from celebrities, producers, tastemakers and editors about our brand. We can’t thank Talent Resources enough (especially the infamous and insanely funny duo Mike Heller and Matt Kirshner) for inviting us to be in their gifting suite because it really seemed to be a celebrity hotspot. We had a chance to bond with celebrities like Mario Lopez, Emma Roberts, Wilmer Valderrama (pictured), Laura Prepon, Maria Menounos, Andie Macdowell, Annalynn McCord, Lil Jon and many many more who stopped by the our booth, picked up some DL1961s and wrote on our DL wall. 

Overall the mood and vibe at Sundance was incredible. The little town of Park City was not only faced with the worst snow storm in years over the weekend, but it was invaded by a bigger forcer: the fashion crowd of New York and LA. While we sipped drinks at the Bing Lounge, danced at Tao Night Club and watched football at the Ainsworth we couldn’t help but think, “Are we really in Utah”. It was fun mingling with the same culprits we see out in the town in New York and engage in some good old fashioned NY/LA rivalry. I think Utah residents (if there were any) thought we were crazy. 

And with the true New York resilience we braved the storm and got from party to after party to the after after party in our DL1961 and killer heels. There is a reason why they say New Yorkers are tough…